Six Pixels of Separation Book Review

Six Pixels of Separation

Six Pixels of Separation


  • Paperback: 304 pages
  • Publisher: Business Plus (January 7, 2010)
  • Language: English
  • ISBN-10: 0446559385
  • ISBN-13: 978-0446559386
  • Product Dimensions: 6 x 1 x 9 inches
  • Shipping Weight: 12.6 ounces
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #795,104 in Books (See Top 100 in Books)

Six Pixels of Separation is the book Mitch Joel, president of Twist Image and a long time precursor of the Internet and one of the most important authorities on blog marketing. Mitch is someone who knows his way in and out of the Internet enough to secure him talks at Google and articles at Wired magazine.

I purchased the book to better understand the world and its connection to social media, blogging, and Internet marketing. In my mind, reading this book was the key to improve my blog, which I had neglected for the last two years because of tremendous time crunch at my day job.

The book tries to take the reader through the importance of online media at the present day, how important social media and blogging have become for a company, brand or business, and how the consumer can now interact with the companies, brands and business that have a presence online.

If you are a very high level executive or a very traditional type, this is mandatory reading. I say this out of experience, having a superior who finds the idea of an intranet too radical, and is just now letting go of his fears of social media and Twitter. If you – like me – have years following blogs, podcasts, and started using Twitter years ago, the reading will feel a little dry. Maybe I was expecting geekier or techie recommendations. Maybe I was expecting ideas on new blog engines, or at least how to fix the PHP code on my WordPress implementation. The result is more an essay on how to organize your corporate presence in the web, how to engage the community, what pitfalls to avoid, and some of the more important tools to measure success. These are all legitimate topics and required reading for any organization whose presence in the web is still pending or has not been so successful.

With nice acronyms like UNM2PNM (using new media to prove new media), the book is full of ideas for the new comer who might need a little help designing his or her corporate web presence. Once you read this book you will feel more empowered and knowledgeable about implementing a successful Internet/social media strategy for your own company. The knowledge is still very much strategic and feels like a bird’s eye view. But for most managers who will never touch CSS, blog engines, and will treat the theme as a marketing tool without interest of any of the technical aspects, it does a lot to instruct and perfect your long-term marketing plan, building with strong bases for future growth and evolution.

A recommended read for those interested in implementing online marketing strategies tied to blogging, social media and online communities without the hassle of technical implementation specs and code.